INTRODUCTION
In previous columns we examined three accepted styles of learning - visual, auditory, and kinesthetic - and presented ideas to engage each of these learning styles. In my experience as a trainer, I have discovered a fourth adult learning style that is rarely acknowledged in the training literature. Individuals who learn through this style are called "emotional learners" because they gain knowledge best when they have a personal response to the learning activity.
Emotional learners are unique because they actually make a connection during the learning activity and consequently, often have a profound enlightening experience. Emotive learning may last a lifetime!
These learners are contemplative when processing information. In many cases, emotional learners share their feelings in class discussions, and it is common for these dialogues to continue outside the classroom.
A word of caution: Appealing to the emotional learner is unpredictable and risky. It requires careful planning, sensitivity and expert facilitation skills by the trainer.
TECHNIQUES
Emotional learners are actually a composite of visual, auditory, and kinesthetic styles. That is, they may respond to any one or to all instructional methods used to engage these three traditional types of learners. Understanding this, trainers should intentionally employ a variety of techniques to encourage emotive learning.
Case Studies
In a case study, learners are given a situational problem to analyze. Emotive learning often begins in small groups, so facilitate case studies by establishing groups of three to five participants to promote a safe and enriching setting for initial discussion. Next, bring all the groups together for an open discussion and if appropriate, class consensus.
Videos
Watching a video is effective for engaging emotional learners particularly if there are specific questions that follow the video. Allow participants adequate time to respond to the questions either by writing down their responses or in a small group discussion.
Pictures and Photographs
Pictures often evoke an emotional response. Photos of people and historical events are especially powerful and will form an enduring learning connection. Pictures can be used in slides, overheads, posters or handouts. Familiarize yourself with copyright laws before using pictures and photographs.
APPLICATION EXERCISE
Stop for a moment and think about a learning experience you can recall.
- Why do you remember it?
- What was your emotional response to the learning?
- Was it a positive or negative experience?
Reflecting on your emotional learning experiences may help you gain insights into appealing to emotional learners attending your training programs.
CREDITS:
Reprinted from the Winter 1998 issue of The Monitor, a quarterly publication of the Association of Clinical Research Professionals. Send your ZIP! training techniques to 
and they may be included in an upcoming column.
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